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16 Tips for Optimising your Youtube Videos

16 Tips for Optimising your Youtube Videos

It is common knowledge of the benefits that optimising our websites to rank in the search engines will have, but not many realise the benefits of having a high ranking Youtube video. Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Ranking highly for your keywords can help gain traffic to your website, especially when viewers see the value in your content and wish to learn more.

Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.


Marketing On YouTube Will Help You Get Found On Google

If you haven’t ranked a video on Youtube before these tips will help you gain a solid understanding of how to do so:

1- Place your most relevant keywords in the title of your Youtube channel, as well as your company name.

2- Don’t forget to make the channel visible to the public, or all your optimisation efforts will be in vain.

3- Write a description of your company in the about me section, and make sure it includes relevant keywords that you wish to rank for.

4- Add you URL in the website section of the profile settings, this helps you gain more traffic.

5- Create engaging, high quality content for your videos- and make sure it’s relevant to your keywords!


Marketing On YouTube Will Help You Get Found On Google

6- Give your viewers a reason to keep watching, the longer someone watches your video for, the higher up Youtube ranks its. So don’t be tempted to skimp on the quality of your videos.

7- Utilise google by using terms that bring your Youtube video up within googles search results for even more views.

8- Allow your videos to be selected for the ‘featured content’ box, this can be changed in the video settings.


Grow Your Audience Worldwide

9- Always use one of your own videos for the featured video on your Youtube channel homepage.

10- Use one relevant keyword and your business name in every video title.

11- Make sure you place your website URL, followed by your business name in all Youtube video descriptions.

12- Utilise video tags by adding 3-5 keywords separated with quotation marks; make sure they are relevant to both the video and your business.

13- Make the video thumbnail appealing for users to click on to increase views!

14- Make sure you tick the box to make your featured video on your channel page play automatically.

15- Promote your Youtube videos by embedding them in your blog or website, you can also post links to your videos on Facebook, twitter, Linkedin etc.

16- Use a caption file instead of Java (which Youtube automatically converts videos into), as google struggles to crawl them adequately.

So make a high quality video, follow these tips, and you’ll be increasing traffic to your website in no time at all.