When working on a web design project development, most web designers become so overwhelmed by completing multiple tasks and chasing deadlines. While finding solutions to a number of issues that arise along the process is chilling and exciting, it can also lead to confusion and overhaul. That’s why it’s essential to develop a clearly defined and detailed strategy, organize your thoughts and break the project into stages. Each stage has its own specific steps, rules, and principles you need to follow to deliver the positive outcome efficiently. To be able to achieve this, it’s always advisable to the project methodology (for example, critical path method) that suit your business and the particular project you are working on.
Before initiating your next ambitious web-design project, make sure you create your road map and take the following steps:
Define your goals
If you want to triumph on your next web-design project, you need to determine and identify what exactly you need to produce. Since there are hundreds of ideas you can implement to achieve the desired effect, you need to visualize what you want to achieve and focus your efforts on realizing it. If you wish to create a simple website, you need just a few pages with the information to present your business. On the other hand, if you are leaning towards building a more complex website where your company will be selling physical goods, you need an e-commerce site. Keep in mind that you will probably need a bigger budget for this endeavor.
Do market and demographic research
A thorough market research is an integral part of any project development. Prior to delegating any tasks, you need to research your market extensively and minimize risk to your business, identify new opportunities and improve communication flow between you and your target audience. There are a few steps you need to take in order to achieve this:
- Identify your target market ( demographic, geographic, psychographic, behaviouristic)
- Assess your target market’ spending habits
- Identify your customer’s preferences
- Monitor consumption trends
Create sitemap and wireframe
Before creating your visual design you need to focus your efforts on sitemap and wireframe creation. This will help you concentrate on your goals and work on the strategy how to make your website smart and not only beautiful. If you want to make your site more user-friendly organize your content and create a map of all the pages and their organization. Also, develop rough layouts of all important pages and the places where your content will reside. This is commonly known as a wireframe. If your site s smart, it will undoubtedly bring more traffic and will help you achieve more conversions.
When working with a web-design team, it’s important clearly determine the roles and responsibilities of each team member and keep everyone in the loop. The easiest way to do that is invest in the best project management tools for designers and leverage your team’s communication.
Once you build sitemap and wireframe, you are ready to create your design. This is by far the most complex and the most demanding part of a project development as it includes a number of steps and important topics you need to deal with:
- Design Basics- the essential elements of any good web design project and how to use them
- HTML – if you want to learn the ropes of creating a web page you need the right instrument for it. HyperText Markup Language or HTML is the language you need to learn in order to be able to control your website
- CSS – CSS, which stands for Cascading Style Sheets, will help you change the visual appearance of a site to match the design requirements of the project
- Web page Editors – from Notepad and Adobe Dreamweaver to Content Management System and Bluefish, there are a number of editors that will help you create what you want.
Gather your content
One of the essentials of successful website development is to create interesting and engaging content that will capture your audience’s interest. Content is the collection of words that define you and your business and the reason why people choose to visit your website. There is a variety of content forms you can choose from for your website’s content such as text, images, video, animation, and sound. If you are not sure about what content to provide, you can always hire a good web design company that will give you some actionable tips and help you map out your requirements and needs. If you have difficulty keeping track of all the stages of your website development, consider using one of project methodologies like critical path method and make the entire process a breeze.
Build your SEO
Building necessary SEO components into the site will help you increase traffic and reach a top-ranking position in the search engine browser. Optimizing your website should be an integral part of any agile methodology. Therefore, the first step you need to take is to determine URL that will clearly indicate the topic of your content. Next, you need to build an easy navigation and simple and responsive design. Next, you need to integrate your website onto social media pages as it will help you increase your brand’s visibility and get it in front of more people. Make sure, your images are properly optimized in the process and that you incorporate your keyword research from the beginning.
Test and deliver
Finally, the only way to check if your site is performing is by testing its usability. Besides relying on qualitative measures, intuition, opinion, and feedback from users, it’s important to test and measure a number of factors that will help you ensure that the site is usable. Those factors include:
- User task Analysis
- Site Navigability
- Website Speed
- User Experience